Love Quote by Billie Jean King

King’s repetition of “I love” reads less like sentimentality and more like a strategy: a deliberate widening of what “tennis” is allowed to mean. For most fans, the sport is the match, the trophy, the highlight reel. King stacks the less glamorous layers on purpose - promotion, grass-roots programs, coaching, even “the business side” - and insists they’re not peripheral but integral. It’s a redefinition of the athlete as an ecosystem-builder.

The subtext is power. In a world that often expects athletes, especially women, to be grateful performers rather than architects, King claims the full supply chain: talent development, public visibility, mentorship, and money. “Grass-roots” signals legitimacy from the bottom up, a reminder that sustainable excellence isn’t produced by charisma alone but by access, local infrastructure, and people who stay in the sport after the cameras leave. “Coaching” adds another quiet provocation: expertise that persists beyond one body’s prime.

Then she lands on the phrase that still makes some audiences squirm: “the business side.” King treats commerce not as corruption but as leverage - how you fund opportunities, pay players fairly, and build institutions that outlast any one champion. Coming from someone who fought for gender equity and professionalization, the line reads like a mission statement: loving the sport means loving the work of making it bigger, fairer, and financially real.