"I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different"
About this Quote
"I tried to make the commercials different" is the real tell. He is describing difference as a survival strategy, not a lofty aesthetic principle. In advertising, the product is the boss; the director has to smuggle personality into the margins - pacing, framing, a visual joke, a micro-narrative. Harlin's phrasing suggests a hunger to be noticed in a system designed to flatten style into brand consistency. That tension is basically the seed of a certain kind of blockbuster filmmaker: someone trained to deliver clarity and impact on a clock, then looking for ways to push spectacle, rhythm, and attitude without losing the assignment.
Context matters: Harlin comes out of an era when commercials were a common proving ground for action directors, a place to learn momentum, coverage, and how to sell a moment. The subtext is ambition without pretension: even in the "silly" stuff, he was practicing being himself - loud, fast, and slightly defiant.
Quote Details
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Citation Formats
APA Style (7th ed.)
Harlin, Renny. (2026, January 16). I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different. FixQuotes. https://fixquotes.com/quotes/i-loved-cutting-together-simple-commercials-about-87235/
Chicago Style
Harlin, Renny. "I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-loved-cutting-together-simple-commercials-about-87235/.
MLA Style (9th ed.)
"I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-loved-cutting-together-simple-commercials-about-87235/. Accessed 13 Feb. 2026.




