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Daily Inspiration Quote by Renny Harlin

"I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different"

About this Quote

There is a sly pride in admitting you cut ads for margarine and soft drinks and still calling them "silly products". Harlin is signaling two things at once: an unglamorous apprenticeship and a stubborn creative ego that refused to treat paid work as disposable. The line lands because it punctures the myth that directors emerge fully formed from film school or one breakout feature. His origin story is closer to the gig economy of images: small briefs, tight runtimes, clients hovering, and an audience that absolutely does not care about your artistic journey.

"I tried to make the commercials different" is the real tell. He is describing difference as a survival strategy, not a lofty aesthetic principle. In advertising, the product is the boss; the director has to smuggle personality into the margins - pacing, framing, a visual joke, a micro-narrative. Harlin's phrasing suggests a hunger to be noticed in a system designed to flatten style into brand consistency. That tension is basically the seed of a certain kind of blockbuster filmmaker: someone trained to deliver clarity and impact on a clock, then looking for ways to push spectacle, rhythm, and attitude without losing the assignment.

Context matters: Harlin comes out of an era when commercials were a common proving ground for action directors, a place to learn momentum, coverage, and how to sell a moment. The subtext is ambition without pretension: even in the "silly" stuff, he was practicing being himself - loud, fast, and slightly defiant.

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TopicMovie
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APA Style (7th ed.)
Harlin, Renny. (2026, January 16). I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different. FixQuotes. https://fixquotes.com/quotes/i-loved-cutting-together-simple-commercials-about-87235/

Chicago Style
Harlin, Renny. "I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-loved-cutting-together-simple-commercials-about-87235/.

MLA Style (9th ed.)
"I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-loved-cutting-together-simple-commercials-about-87235/. Accessed 13 Feb. 2026.

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About the Author

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Renny Harlin (born March 15, 1959) is a Director from Finland.

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