"I make no claim to being a business genius. You can make so much money in this business that it loses its value"
About this Quote
The second line is the sharper blade. “So much money... that it loses its value” isn’t anti-rich piety. It’s a warning about scale: once the numbers get absurd, money stops functioning as motivation and turns into a kind of noise. The phrasing suggests experience, not theory - a man who’s watched the business end of fame inflate until it crowds out everything else: craft, taste, time, privacy, even the simple pleasure of getting paid.
Context matters here. Cole wasn’t just successful; he was a Black superstar navigating mid-century American entertainment, where the price of crossing over often included extra scrutiny, sanitized image-making, and constant negotiation with gatekeepers. In that light, dismissing “business genius” reads like strategic self-protection. If the industry wants to turn him into a product, he’ll at least deny them the narrative that he’s chasing the scoreboard.
The line also carries an artist’s quiet provocation: if money can become meaningless, then the meaningful thing must be elsewhere. He doesn’t name it, but you can hear it between the words - the value is in the work, the voice, the standard he sets when the cash register is still ringing.
Quote Details
| Topic | Wealth |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Cole, Nat King. (n.d.). I make no claim to being a business genius. You can make so much money in this business that it loses its value. FixQuotes. https://fixquotes.com/quotes/i-make-no-claim-to-being-a-business-genius-you-57618/
Chicago Style
Cole, Nat King. "I make no claim to being a business genius. You can make so much money in this business that it loses its value." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/i-make-no-claim-to-being-a-business-genius-you-57618/.
MLA Style (9th ed.)
"I make no claim to being a business genius. You can make so much money in this business that it loses its value." FixQuotes, https://fixquotes.com/quotes/i-make-no-claim-to-being-a-business-genius-you-57618/. Accessed 3 Feb. 2026.











