"I make no claim to being a business genius. You can make so much money in this business that it loses its value"
About this Quote
Cole is doing something sly: downshifting his own legend. In an industry that rewards the myth of the savvy, cigar-chomping dealmaker, he opts for disarming modesty, then flips the premise. The first sentence reads like humility, but it’s also a refusal to let commerce become the measure of his worth. He’s not auditioning for the role of mogul; he’s insisting his authority comes from the music.
The second line is the sharper blade. “So much money... that it loses its value” isn’t anti-rich piety. It’s a warning about scale: once the numbers get absurd, money stops functioning as motivation and turns into a kind of noise. The phrasing suggests experience, not theory - a man who’s watched the business end of fame inflate until it crowds out everything else: craft, taste, time, privacy, even the simple pleasure of getting paid.
Context matters here. Cole wasn’t just successful; he was a Black superstar navigating mid-century American entertainment, where the price of crossing over often included extra scrutiny, sanitized image-making, and constant negotiation with gatekeepers. In that light, dismissing “business genius” reads like strategic self-protection. If the industry wants to turn him into a product, he’ll at least deny them the narrative that he’s chasing the scoreboard.
The line also carries an artist’s quiet provocation: if money can become meaningless, then the meaningful thing must be elsewhere. He doesn’t name it, but you can hear it between the words - the value is in the work, the voice, the standard he sets when the cash register is still ringing.
The second line is the sharper blade. “So much money... that it loses its value” isn’t anti-rich piety. It’s a warning about scale: once the numbers get absurd, money stops functioning as motivation and turns into a kind of noise. The phrasing suggests experience, not theory - a man who’s watched the business end of fame inflate until it crowds out everything else: craft, taste, time, privacy, even the simple pleasure of getting paid.
Context matters here. Cole wasn’t just successful; he was a Black superstar navigating mid-century American entertainment, where the price of crossing over often included extra scrutiny, sanitized image-making, and constant negotiation with gatekeepers. In that light, dismissing “business genius” reads like strategic self-protection. If the industry wants to turn him into a product, he’ll at least deny them the narrative that he’s chasing the scoreboard.
The line also carries an artist’s quiet provocation: if money can become meaningless, then the meaningful thing must be elsewhere. He doesn’t name it, but you can hear it between the words - the value is in the work, the voice, the standard he sets when the cash register is still ringing.
Quote Details
| Topic | Wealth |
|---|
More Quotes by Nat
Add to List







