"I mean, if you put all of your eggs in one basket, boy, and that thing blows up, you've got a real problem"
About this Quote
The intent is managerial, almost paternal: diversify, hedge, keep your pipeline moving. But the subtext is more revealing. Hollywood loves the myth of the visionary swinging for the fences; Bruckheimer punctures that romance with a producers calculus. The real craft, he suggests, is not just choosing the right project but engineering survivability when the wrong one detonates. In an era of tentpoles, franchises, and marketing spends that can eclipse small films entire budgets, one "basket" can be a studio slate, a star, a brand extension, even a distribution strategy. If it fails, the fallout isnt personal embarrassment; its layoffs, canceled deals, a reshaped market.
The phrase "real problem" is doing a lot of work, understated to the point of comedy. Thats the producers voice: calm in the face of chaos, treating the explosion as just another line item. Its a cynical little truth: in creative industries, stability often comes not from believing in your dream harder, but from refusing to let any single dream hold you hostage.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bruckheimer, Jerry. (2026, February 18). I mean, if you put all of your eggs in one basket, boy, and that thing blows up, you've got a real problem. FixQuotes. https://fixquotes.com/quotes/i-mean-if-you-put-all-of-your-eggs-in-one-basket-86299/
Chicago Style
Bruckheimer, Jerry. "I mean, if you put all of your eggs in one basket, boy, and that thing blows up, you've got a real problem." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/i-mean-if-you-put-all-of-your-eggs-in-one-basket-86299/.
MLA Style (9th ed.)
"I mean, if you put all of your eggs in one basket, boy, and that thing blows up, you've got a real problem." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/i-mean-if-you-put-all-of-your-eggs-in-one-basket-86299/. Accessed 26 Feb. 2026.
