"I mean, that's kind of what this business is about in some ways. You're trying to make everybody like you. But you can't do that. You can't force everybody - anybody to like you if they're just not willing to do it"
About this Quote
The quote works because it pivots midstream from the collective fantasy to the personal boundary. He starts with the industry’s seduction: if you play the game, you can be liked. Then comes the self-correction: “But you can’t do that.” The repetition of “you can’t” and the stumble from “everybody” to “anybody” signals someone talking himself out of a trap. It’s not a motivational poster; it’s a small, practical dismantling of the illusion of control.
Subtextually, Aiken is renegotiating the contract between performer and crowd. He acknowledges the job involves courting strangers, but refuses the idea that dislike is a personal failure you can outwork. That’s a surprisingly mature stance in an economy that rewards relentless likability. The line lands as an antidote to parasocial pressure: the audience’s refusal isn’t always something to fix; sometimes it’s just the limit of the performance.
Quote Details
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Citation Formats
APA Style (7th ed.)
Aiken, Clay. (2026, January 17). I mean, that's kind of what this business is about in some ways. You're trying to make everybody like you. But you can't do that. You can't force everybody - anybody to like you if they're just not willing to do it. FixQuotes. https://fixquotes.com/quotes/i-mean-thats-kind-of-what-this-business-is-about-64745/
Chicago Style
Aiken, Clay. "I mean, that's kind of what this business is about in some ways. You're trying to make everybody like you. But you can't do that. You can't force everybody - anybody to like you if they're just not willing to do it." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-mean-thats-kind-of-what-this-business-is-about-64745/.
MLA Style (9th ed.)
"I mean, that's kind of what this business is about in some ways. You're trying to make everybody like you. But you can't do that. You can't force everybody - anybody to like you if they're just not willing to do it." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-mean-thats-kind-of-what-this-business-is-about-64745/. Accessed 4 Feb. 2026.








