"I mean, the competition is really created by the buzz around the Emmys. It's a totally subjective thing"

In this quote, Michael C. Hall is referring to the competitors for the Emmy Awards. He is suggesting that the competition is not based upon any objective criteria, however rather on the quantity of attention and buzz that is generated around the awards. He indicates that the competitors is based on subjective viewpoints and understandings, rather than on any unbiased procedure of quality or benefit. This suggests that the competition for the Emmys is mostly figured out by the amount of publicity and buzz that is generated around the awards. It likewise suggests that the competitors is not necessarily based upon the quality of the work, but rather on the quantity of attention it gets. Eventually, this quote recommends that the competition for the Emmys is mostly determined by the amount of attention and hype that is produced around the awards.