"I never take on anything that is just for the money or just for, you know. I always have to connect with it in a very personal way because I believe the audience will sense whether I'm into it or not, so I don't take on projects that I'm not really passionate about"
About this Quote
The real engine here is the audience. Cox isn’t performing purity for its own sake; she’s arguing that authenticity is detectable, that listeners can hear the difference between a vocal performance and a vocal investment. That’s a savvy bit of cultural psychology: fans don’t simply buy songs, they buy commitment. When she says “whether I’m into it or not,” she’s describing a marketplace where attention is fragile and cynicism is high, where being caught “phoning it in” can cost more than a paycheck is worth.
There’s also a quiet rebuttal to the long-standing expectation that artists, especially Black women vocalists, should be endlessly adaptable: take the feature, sing the hook, smile through the branding. Cox frames selectivity as responsibility, not indulgence. Passion becomes quality control, a way to protect her voice from becoming just another interchangeable instrument. The subtext lands hard: the most valuable currency she’s guarding isn’t money, it’s credibility.
Quote Details
| Topic | Work Ethic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cox, Deborah. (2026, January 17). I never take on anything that is just for the money or just for, you know. I always have to connect with it in a very personal way because I believe the audience will sense whether I'm into it or not, so I don't take on projects that I'm not really passionate about. FixQuotes. https://fixquotes.com/quotes/i-never-take-on-anything-that-is-just-for-the-55666/
Chicago Style
Cox, Deborah. "I never take on anything that is just for the money or just for, you know. I always have to connect with it in a very personal way because I believe the audience will sense whether I'm into it or not, so I don't take on projects that I'm not really passionate about." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-never-take-on-anything-that-is-just-for-the-55666/.
MLA Style (9th ed.)
"I never take on anything that is just for the money or just for, you know. I always have to connect with it in a very personal way because I believe the audience will sense whether I'm into it or not, so I don't take on projects that I'm not really passionate about." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-never-take-on-anything-that-is-just-for-the-55666/. Accessed 17 Feb. 2026.



