"I never thought of losing, but now that it' s happened, the only thing is to do it right. That's my obligation to all the people who believe in me. We all have to take defeats in life"
About this Quote
Then the pivot: “the only thing is to do it right.” He reframes defeat from failure into a craft. Losing becomes something you can execute with discipline, style, and integrity. The subtext is reputation management, yes, but also something more demanding: leadership. By naming obligation to “all the people who believe in me,” Ali acknowledges that celebrity is communal property. Fans invest in a fighter as a symbol of pride, defiance, possibility. When that symbol breaks, the break has to mean something, not just happen.
Context matters because Ali’s public life was built on testing limits: of the body in the ring, of the country’s patience outside it. He had been punished for conscience, celebrated for spectacle, mythologized for bravado. In that long arc, defeat isn’t a detour; it’s proof of stakes. The closing line, “We all have to take defeats in life,” is the democratic move: the heavyweight champ making room for ordinary pain. Not pity, not denial, but a model of how to absorb a hit and stay responsible to the story people are living through you.
Quote Details
| Topic | Defeat |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Ali, Muhammad. (2026, January 18). I never thought of losing, but now that it' s happened, the only thing is to do it right. That's my obligation to all the people who believe in me. We all have to take defeats in life. FixQuotes. https://fixquotes.com/quotes/i-never-thought-of-losing-but-now-that-it-s-13724/
Chicago Style
Ali, Muhammad. "I never thought of losing, but now that it' s happened, the only thing is to do it right. That's my obligation to all the people who believe in me. We all have to take defeats in life." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-never-thought-of-losing-but-now-that-it-s-13724/.
MLA Style (9th ed.)
"I never thought of losing, but now that it' s happened, the only thing is to do it right. That's my obligation to all the people who believe in me. We all have to take defeats in life." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-never-thought-of-losing-but-now-that-it-s-13724/. Accessed 9 Feb. 2026.







