"I received a grant from The Ford Foundation to write a book for kids about urban perception, or how people experience cities, but I kept putting off writing it. Instead I started to write what became The Phantom Tollbooth"
About this Quote
The intent here is disarming candor, but it’s also a defense of imagination as a serious tool. Juster frames his detour as almost accidental, which makes the outcome feel earned rather than engineered. The subtext: the most honest way to explain how humans navigate complex systems isn’t through diagrams and terminology, but through narrative that makes perception experiential. Milo’s journey is basically an urbanist’s field study rendered as whimsy: attention as infrastructure, language as signage, boredom as a zoning law that deadens a place.
Context sharpens the irony. Mid-century foundations loved legible, socially useful knowledge, especially about cities in an era of renewal schemes and technocratic confidence. Juster, trained to think about how environments shape behavior, ends up producing a critique of that confidence by writing a book where "sense" and "reason" are literal destinations and where meaning collapses when words are mishandled. The quote works because it’s a miniature parable about creative work: the assignment was to teach kids how cities are experienced; the answer was to build a city of ideas and let readers walk through it.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Juster, Norton. (2026, January 18). I received a grant from The Ford Foundation to write a book for kids about urban perception, or how people experience cities, but I kept putting off writing it. Instead I started to write what became The Phantom Tollbooth. FixQuotes. https://fixquotes.com/quotes/i-received-a-grant-from-the-ford-foundation-to-6975/
Chicago Style
Juster, Norton. "I received a grant from The Ford Foundation to write a book for kids about urban perception, or how people experience cities, but I kept putting off writing it. Instead I started to write what became The Phantom Tollbooth." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/i-received-a-grant-from-the-ford-foundation-to-6975/.
MLA Style (9th ed.)
"I received a grant from The Ford Foundation to write a book for kids about urban perception, or how people experience cities, but I kept putting off writing it. Instead I started to write what became The Phantom Tollbooth." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/i-received-a-grant-from-the-ford-foundation-to-6975/. Accessed 13 Feb. 2026.



