Skip to main content

Daily Inspiration Quote by David Axelrod

"I see my job simply as helping disseminate the message of Barack Obama, working with the communications team to make sure that we're true to the ideals and the values and the programs that he wants to advance in this country. And that's the extent of my involvement"

About this Quote

Axelrod wraps ambition in humility the way a seasoned operative wraps a message in a talking point: tight, polished, and strategically boring. The key move is the word "simply". It shrinks a sprawling enterprise - shaping a presidential narrative, policing discipline, and steering coverage - into clerical labor: "helping disseminate". Disseminate is passive, almost hygienic. It suggests the message exists fully formed, and he is just the delivery system.

That posture matters because Axelrod is precisely the kind of figure Americans are trained to distrust: the campaign whisperer, the consultant-as-ventriloquist, the unelected architect of a politician's persona. So the quote functions as preemptive self-exoneration. By tethering his work to "the ideals and the values and the programs that he wants to advance", Axelrod casts Obama as the sole author and himself as the faithful editor. It's less a denial of influence than a rebranding of influence as service.

The repetition - "ideals and the values and the programs" - is doing triple duty. It broadens the message from policy to morality to governance, implying coherence across all three, while also sounding like someone carefully avoiding specifics in a potentially adversarial setting. The closer is the tell: "that's the extent of my involvement". In political communications, people rarely underline limits unless they're being asked to account for power. The subtext: don't mistake proximity for authorship, and don't assign me responsibility for choices that will be contested. It's a quote built to survive scrutiny, not to illuminate reality.

Quote Details

TopicVision & Strategy
More Quotes by David Add to List
David Axelrod on Messaging and Political Stewardship
Click to enlarge Portrait | Landscape

About the Author

USA Flag

David Axelrod (born February 22, 1955) is a Public Servant from USA.

26 more quotes available

View Profile

Similar Quotes