"I see stardom very clearly as a construct that's been created in order to sell things"
About this Quote
The intent is almost anti-mythic. Christie, a face that could have been endlessly merchandised, points out that the star is less a person than a packaging strategy. Stardom becomes a delivery system: you don’t just buy a ticket, you buy proximity to a curated identity. The subtext is a warning about complicity. Audiences like to imagine they’re choosing freely, yet the marketplace is engineering desire, smoothing complexity into a brand that can move product, set trends, validate lifestyles.
Context matters because Christie came up in the 1960s, when celebrity was industrial but still centralized: studio machinery, gossip columns, a few gatekeeper outlets. Her generation watched the star system modernize from old Hollywood mystique into something more explicitly transactional. The line also reads as self-preservation: an actress insisting on personhood against an industry that turns women, especially, into consumable images. It works because it’s plainspoken, almost managerial in its candor, and that cool clarity makes the critique sharper. Stardom isn’t magic; it’s marketing with better lighting.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Christie, Julie. (2026, January 16). I see stardom very clearly as a construct that's been created in order to sell things. FixQuotes. https://fixquotes.com/quotes/i-see-stardom-very-clearly-as-a-construct-thats-107338/
Chicago Style
Christie, Julie. "I see stardom very clearly as a construct that's been created in order to sell things." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-see-stardom-very-clearly-as-a-construct-thats-107338/.
MLA Style (9th ed.)
"I see stardom very clearly as a construct that's been created in order to sell things." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-see-stardom-very-clearly-as-a-construct-thats-107338/. Accessed 12 Feb. 2026.


