"I set myself high standards on the pitch and I know I have not always lived up to them this season"

Rio Ferdinand is expressing his frustration with his own efficiency this season. He is acknowledging that he has not been able to satisfy the requirements he has set for himself. This might be due to a variety of reasons, such as an absence of inspiration, a lack of focus, or an uncertainty. It could likewise be due to external elements, such as injuries or changes in the team's methods. Whatever the cause, it is clear that Rio Ferdinand is not satisfied with his own efficiency this season and is figured out to do better in the future. He is setting a high bar for himself and is determined to reach it. This signifies a real professional, somebody who wants to take duty for their own performance and strive to improve.