"I started working at Apple about 18 months after I bought my Apple II"
About this Quote
The flex is almost accidental: Hertzfeld compresses a whole Silicon Valley origin myth into one clean timeline. He didn’t discover Apple as an employer; he discovered it as a user first. That sequencing matters. It frames his eventual role not as careerist ladder-climbing but as the natural escalation of curiosity into commitment. In a culture that loves to posture about “vision,” this line quietly argues for something more credible: proximity. You get pulled into the work because you’ve already been living with the machine, learning its temperament, hitting its limits, wanting more.
The Apple II was the watershed consumer computer, the device that made “personal” feel literal. Saying he bought one before he worked there signals membership in the early hobbyist public that Apple depended on, while also implying how porous the boundary was between customer and creator. Eighteen months is the punchline: in any mature industry, that’s barely enough time to learn the org chart. In late-70s computing, it was enough to go from tinkering at home to shaping the future inside the company.
The subtext is a rebuke to today’s more polished tech pipelines. Hertzfeld’s path suggests that the most consequential builders often start as obsessive users who can’t stop asking why the thing works the way it does. It’s also a quiet reminder that Apple’s early magic wasn’t just marketing; it was a feedback loop between product and people who fell hard for it.
The Apple II was the watershed consumer computer, the device that made “personal” feel literal. Saying he bought one before he worked there signals membership in the early hobbyist public that Apple depended on, while also implying how porous the boundary was between customer and creator. Eighteen months is the punchline: in any mature industry, that’s barely enough time to learn the org chart. In late-70s computing, it was enough to go from tinkering at home to shaping the future inside the company.
The subtext is a rebuke to today’s more polished tech pipelines. Hertzfeld’s path suggests that the most consequential builders often start as obsessive users who can’t stop asking why the thing works the way it does. It’s also a quiet reminder that Apple’s early magic wasn’t just marketing; it was a feedback loop between product and people who fell hard for it.
Quote Details
| Topic | New Job |
|---|
More Quotes by Andy
Add to List




