"I talk in that baby talk voice when I'm on TV, it's a put on"

Paris Hilton is suggesting that the baby talk voice she uses when she is on tv is not her natural voice. She is suggesting that she puts on the infant talk voice for the purpose of entertainment. This could be interpreted as her understanding the public's understanding of her and her wishing to play into that. It might also be translated as her knowing the power of her star and utilizing it to her benefit. She is using her star status to produce a personality that is amusing and memorable. By utilizing the baby talk voice, she is able to produce a distinct and identifiable character that sticks out from the crowd. This could be seen as her utilizing her star status to her benefit and developing an unforgettable character that individuals will keep in mind.