"I tell my staff, we're riding a tour bus around, and we're going to stop and look at some weird stuff - but we're taking our viewers around safely. They're just looking out the window at it. I'm trying to create a sense of comfort for my center audience"
About this Quote
The subtext is a candid admission of modern political media's central bargain: stimulation without destabilization. "We're taking our viewers around safely" frames the world as potentially hazardous and the newsroom as risk management. The danger isn't just the events outside; it's the emotional and ideological whiplash they might cause. Matthews isn't promising truth so much as containment. The phrase "looking out the window" signals distance: you witness unrest, you don't enter it; you feel informed, not implicated.
Then there's "my center audience", an old-school anchor's market segmentation laid bare. The "center" isn't merely a political position; it's a consumer preference for moderation, predictability, and an aversion to feeling played. Matthews positions himself as the driver who can translate the grotesque without letting it contaminate the cabin. It also explains the tonal tightrope of his era of punditry: outrage sells, but comfort keeps viewers from changing the channel. In that sense, the quote is less confession than business model - a promise that even the strangest political landscape can be packaged as a safe ride.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Matthews, Chris. (2026, January 15). I tell my staff, we're riding a tour bus around, and we're going to stop and look at some weird stuff - but we're taking our viewers around safely. They're just looking out the window at it. I'm trying to create a sense of comfort for my center audience. FixQuotes. https://fixquotes.com/quotes/i-tell-my-staff-were-riding-a-tour-bus-around-and-154712/
Chicago Style
Matthews, Chris. "I tell my staff, we're riding a tour bus around, and we're going to stop and look at some weird stuff - but we're taking our viewers around safely. They're just looking out the window at it. I'm trying to create a sense of comfort for my center audience." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-tell-my-staff-were-riding-a-tour-bus-around-and-154712/.
MLA Style (9th ed.)
"I tell my staff, we're riding a tour bus around, and we're going to stop and look at some weird stuff - but we're taking our viewers around safely. They're just looking out the window at it. I'm trying to create a sense of comfort for my center audience." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-tell-my-staff-were-riding-a-tour-bus-around-and-154712/. Accessed 12 Feb. 2026.







