"I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact"
About this Quote
The phrasing matters. “Operate” is the verb of a scientist, not a storyteller. Myths aren’t defended as beautiful or dismissed as false; they function. And “without their being aware” lands the punch: myth’s power is precisely its invisibility. It naturalizes cultural arrangements by making them feel inevitable, pre-political, simply “how things are.” That’s why you can’t defeat myth by debunking it the way you might correct a bad fact. You have to map its structure: the oppositions it organizes (nature/culture, raw/cooked, male/female, civilized/savage) and the bargains it offers to resolve tensions a society can’t admit directly.
Context sharpens the stakes. Writing in the mid-20th century, Levi-Strauss is building structural anthropology against both romantic folklore and crude evolutionism. He’s also anticipating a broader postwar suspicion: that ideology isn’t just propaganda shouted at crowds, but a pattern woven into language, rituals, family life, even “objective” institutions. The quote isn’t asking us to stop believing in myths. It’s warning that we already do, and that the most persuasive myths are the ones that don’t announce themselves as myths at all.
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Citation Formats
APA Style (7th ed.)
Levi-Strauss, Claude. (2026, January 14). I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. FixQuotes. https://fixquotes.com/quotes/i-therefore-claim-to-show-not-how-men-think-in-3463/
Chicago Style
Levi-Strauss, Claude. "I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/i-therefore-claim-to-show-not-how-men-think-in-3463/.
MLA Style (9th ed.)
"I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/i-therefore-claim-to-show-not-how-men-think-in-3463/. Accessed 18 Feb. 2026.









