"I think in certain areas the demand is greater than it has ever been, and my business is better than it's been in 30 years. The music business is so precarious, as you know-you've got to make it while you can make it, and that's exactly what we're doing"
About this Quote
The intent is pragmatic, almost defiantly unsentimental. When he says demand is “greater than it has ever been,” he’s not crowning a new era so much as naming a pocket of opportunity - certain rooms, certain audiences, certain circuits that still want what he does. That “in certain areas” matters: it’s the quiet admission that the broader industry is uneven, even hostile, but the smart move is to follow the current rather than mourn the tide.
The subtext is the veteran’s survival doctrine. “Precarious” isn’t a complaint; it’s a rule of the trade. Coming from someone who lived through swing’s collapse, bebop’s ascendance, rock’s takeover, and the long churn of changing formats and gatekeepers, the line reads like a warning to younger musicians who confuse artistry with stability. Shearing frames momentum as something you actively harvest: “make it while you can.”
Contextually, this is late-career realism in a business that rarely rewards longevity. He’s defending hustle as dignity - not selling out, not nostalgia, just professional acuity: the ability to recognize when your sound is in demand and to meet it at full strength.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Shearing, George. (2026, January 17). I think in certain areas the demand is greater than it has ever been, and my business is better than it's been in 30 years. The music business is so precarious, as you know-you've got to make it while you can make it, and that's exactly what we're doing. FixQuotes. https://fixquotes.com/quotes/i-think-in-certain-areas-the-demand-is-greater-50425/
Chicago Style
Shearing, George. "I think in certain areas the demand is greater than it has ever been, and my business is better than it's been in 30 years. The music business is so precarious, as you know-you've got to make it while you can make it, and that's exactly what we're doing." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-think-in-certain-areas-the-demand-is-greater-50425/.
MLA Style (9th ed.)
"I think in certain areas the demand is greater than it has ever been, and my business is better than it's been in 30 years. The music business is so precarious, as you know-you've got to make it while you can make it, and that's exactly what we're doing." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-think-in-certain-areas-the-demand-is-greater-50425/. Accessed 13 Feb. 2026.




