"I think it is an immutable law in business that words are words, explanations are explanations, promises are promises - but only performance is reality"
About this Quote
Geneen’s line reads like a manifesto for the hard-edged corporate era he helped define: the age of sprawling conglomerates, quarterly pressure, and CEOs celebrated less as philosophers than as operators. The cadence is deliberate and prosecutorial. By stacking “words,” “explanations,” and “promises” into neat, repetitive boxes, he drains them of romance. They’re not evil; they’re just inert. The pivot - “but only performance is reality” - doesn’t merely elevate results. It demotes everything else to theater.
The intent is managerial and moral at once. Geneen isn’t only warning against lying; he’s warning against the subtler seduction of rhetoric. In business, “explanations” can become a kind of paperwork alibi: sophisticated narratives that make failure sound inevitable, temporary, even strategic. “Promises” are another currency executives learn to mint cheaply - visions, roadmaps, “turnarounds” always just one reorg away. Geneen’s subtext is that language is the preferred camouflage of underperformance, especially in large institutions where accountability can dissolve into process.
Context matters: Geneen ran ITT at peak conglomerate power, when scale was treated as genius and internal reporting systems became instruments of control. “Immutable law” signals a worldview shaped by measurement and discipline: reality is what can be shown, shipped, sold, delivered. It’s also a preemptive rebuke to charisma-driven leadership. Don’t confuse confidence with competence; don’t confuse a story with a score.
There’s a cold clarity here that still lands in today’s era of branding and “thought leadership.” Geneen’s challenge is simple: if the work doesn’t cash out in outcomes, the rest is just noise with better lighting.
The intent is managerial and moral at once. Geneen isn’t only warning against lying; he’s warning against the subtler seduction of rhetoric. In business, “explanations” can become a kind of paperwork alibi: sophisticated narratives that make failure sound inevitable, temporary, even strategic. “Promises” are another currency executives learn to mint cheaply - visions, roadmaps, “turnarounds” always just one reorg away. Geneen’s subtext is that language is the preferred camouflage of underperformance, especially in large institutions where accountability can dissolve into process.
Context matters: Geneen ran ITT at peak conglomerate power, when scale was treated as genius and internal reporting systems became instruments of control. “Immutable law” signals a worldview shaped by measurement and discipline: reality is what can be shown, shipped, sold, delivered. It’s also a preemptive rebuke to charisma-driven leadership. Don’t confuse confidence with competence; don’t confuse a story with a score.
There’s a cold clarity here that still lands in today’s era of branding and “thought leadership.” Geneen’s challenge is simple: if the work doesn’t cash out in outcomes, the rest is just noise with better lighting.
Quote Details
| Topic | Business |
|---|
More Quotes by Harold
Add to List





