"I think it's pretty obvious to most people that Napster is not media specific, but I could see a system like Napster evolving into something that allows users to locate and retrieve different types of data other than just MP3s or audio files"
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Spoken like a builder who can already see the next scale jump, Fanning’s line reads less like a prediction than an admission: Napster was never really about music. MP3s were just the socially acceptable Trojan horse, a file type with enough cultural heat to lure millions into trying a new behavior. The real invention was the behavior itself: ordinary users treating the internet as a searchable, on-demand warehouse where “location” matters less than “availability.”
His phrasing does quiet rhetorical work. “Pretty obvious” flatters the listener into complicity, making the claim feel like common sense rather than a provocation that threatens entire industries. “Not media specific” drains the moral panic out of piracy and reframes Napster as infrastructure. That’s the subtext: don’t get stuck arguing about songs; argue about networks. Even “locate and retrieve” borrows the language of libraries and computing, not fandom, casting sharing as an information problem to be solved, not a crime to be punished.
The context is crucial. In the late ’90s, the web was still largely about pages you visited. Napster inverted that: you didn’t browse; you asked. Fanning is gesturing toward a future where discovery is decoupled from official distribution channels, a future that arrived quickly in BitTorrent, streaming, cloud storage, and the entire logic of “there’s an app for that.”
It’s also an entrepreneur’s tell: he’s hinting at platform ambition. If you can index desire, the file type is an implementation detail. The industries fighting over MP3s missed the real contest: who gets to be the default interface to everything.
His phrasing does quiet rhetorical work. “Pretty obvious” flatters the listener into complicity, making the claim feel like common sense rather than a provocation that threatens entire industries. “Not media specific” drains the moral panic out of piracy and reframes Napster as infrastructure. That’s the subtext: don’t get stuck arguing about songs; argue about networks. Even “locate and retrieve” borrows the language of libraries and computing, not fandom, casting sharing as an information problem to be solved, not a crime to be punished.
The context is crucial. In the late ’90s, the web was still largely about pages you visited. Napster inverted that: you didn’t browse; you asked. Fanning is gesturing toward a future where discovery is decoupled from official distribution channels, a future that arrived quickly in BitTorrent, streaming, cloud storage, and the entire logic of “there’s an app for that.”
It’s also an entrepreneur’s tell: he’s hinting at platform ambition. If you can index desire, the file type is an implementation detail. The industries fighting over MP3s missed the real contest: who gets to be the default interface to everything.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
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