"I think journalism gets measured by the quality of information it presents, not the drama or the pyrotechnics associated with us"
About this Quote
The intent is defensive and prescriptive at once. Woodward is protecting an older prestige model of journalism - the reporter as patient collector of verifiable facts - against a media ecosystem that rewards attention more than accuracy. Coming from the Watergate reporter who became a symbol of investigative authority, the subtext is also personal: his legacy depends on the idea that journalism’s value can be audited by documents, sources, and outcomes, not by charisma or clicks.
Context matters: this is a late-career voice speaking in an era of fractured trust, partisan media, and algorithmic incentives. Woodward isn’t pretending storytelling doesn’t matter; he’s warning that when storytelling becomes the point, journalism starts chasing applause instead of accountability. The quote works because it’s a moral metric disguised as a simple standard, and it lands like a rebuke to an industry increasingly addicted to its own spotlight.
Quote Details
| Topic | Honesty & Integrity |
|---|---|
| Source | Verified source: FRONTLINE: Why America Hates the Press (Woodward interview) (Bob Woodward, 1996)
Evidence:
Ultimately I think journalism gets measured by the quality of information it presents, not the drama or the pyrotechnics associated with us, but, is it good news quality information that defines who somebody is?. This wording appears in the transcript of FRONTLINE’s interview with Bob Woodward for the episode 'Why America Hates the Press.' The transcript itself labels the interview date as July 29, 1996. Many secondary quote sites truncate the sentence after 'associated with us.' This PBS transcript is the primary/closest-to-original publication I can verify online. ([pbs.org](https://www.pbs.org/wgbh/pages/frontline/shows/press/interviews/woodward.html?utm_source=openai)) |
| Cite |
Citation Formats
APA Style (7th ed.)
Woodward, Bob. (2026, February 8). I think journalism gets measured by the quality of information it presents, not the drama or the pyrotechnics associated with us. FixQuotes. https://fixquotes.com/quotes/i-think-journalism-gets-measured-by-the-quality-51893/
Chicago Style
Woodward, Bob. "I think journalism gets measured by the quality of information it presents, not the drama or the pyrotechnics associated with us." FixQuotes. February 8, 2026. https://fixquotes.com/quotes/i-think-journalism-gets-measured-by-the-quality-51893/.
MLA Style (9th ed.)
"I think journalism gets measured by the quality of information it presents, not the drama or the pyrotechnics associated with us." FixQuotes, 8 Feb. 2026, https://fixquotes.com/quotes/i-think-journalism-gets-measured-by-the-quality-51893/. Accessed 17 Feb. 2026.


