"I think journalism is a great way to do public service, to have an impact on your community"
About this Quote
Schieffer’s line is a quiet rebuke to the way journalism keeps getting sold as either celebrity or combat sport. He reaches for “public service” first, not “truth” or “watchdog,” and that’s telling: he frames reporting as civic labor, closer to sanitation and school boards than to hot takes and personal brands. It’s an old-school ethic from a broadcaster who came up when local monopolies and nightly news anchors still functioned like a shared town square. In that context, “great way” reads less like self-congratulation than a defense of usefulness.
The subtext is anxiety about drift. When journalism is treated as content, its reward system tilts toward attention; when it’s treated as service, the metric becomes consequence. “Have an impact on your community” narrows the aperture on purpose. Not “the nation,” not “the conversation,” but the people who might run into you at the grocery store after you air a tough story. That kind of proximity disciplines the work: accuracy isn’t just a professional norm, it’s social survival.
Schieffer’s phrasing also sidesteps ideological traps. Public service is harder to dismiss as partisan performance; it implies a job to be done rather than a side to be taken. At a moment when audiences suspect motives and platforms reward outrage, the quote stakes a modest claim with sharp implications: journalism earns legitimacy not through posture, but through tangible, local outcomes - the pothole fixed, the budget explained, the corruption deterred.
The subtext is anxiety about drift. When journalism is treated as content, its reward system tilts toward attention; when it’s treated as service, the metric becomes consequence. “Have an impact on your community” narrows the aperture on purpose. Not “the nation,” not “the conversation,” but the people who might run into you at the grocery store after you air a tough story. That kind of proximity disciplines the work: accuracy isn’t just a professional norm, it’s social survival.
Schieffer’s phrasing also sidesteps ideological traps. Public service is harder to dismiss as partisan performance; it implies a job to be done rather than a side to be taken. At a moment when audiences suspect motives and platforms reward outrage, the quote stakes a modest claim with sharp implications: journalism earns legitimacy not through posture, but through tangible, local outcomes - the pothole fixed, the budget explained, the corruption deterred.
Quote Details
| Topic | Career |
|---|---|
| Source | Help us find the source |
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