"I think on balance, Don King has been bad for boxing. I think he's done some very good things and I think he did a heck of a job of promoting Ali but I think I could have promoted Ali"
About this Quote
That line is doing double duty. On its face, it’s a reporter’s ego flex. Underneath, it’s a demystification of King’s mythology. Ali was a once-in-a-century engine of charisma, controversy, and narrative momentum. Schaap implies that Ali didn’t need King’s genius so much as he needed any competent megaphone. By suggesting the job was easy, Schaap strips King of his signature claim: that he “made” events rather than opportunistically attaching himself to forces already in motion.
Context matters: the King era professionalized hype and monetized chaos, but it also sharpened boxing’s reputation for exploitation, crooked deals, and fighters getting the short end. Schaap’s measured phrasing mirrors the sport’s own ambiguity - boxing can’t fully quit its carnival barkers because they sell the dream, yet it pays for them in credibility. The subtext is a warning about gatekeepers: when the promoter becomes the story, the sport starts to look less like competition and more like extraction dressed up as entertainment.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schaap, Dick. (2026, January 17). I think on balance, Don King has been bad for boxing. I think he's done some very good things and I think he did a heck of a job of promoting Ali but I think I could have promoted Ali. FixQuotes. https://fixquotes.com/quotes/i-think-on-balance-don-king-has-been-bad-for-59637/
Chicago Style
Schaap, Dick. "I think on balance, Don King has been bad for boxing. I think he's done some very good things and I think he did a heck of a job of promoting Ali but I think I could have promoted Ali." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-think-on-balance-don-king-has-been-bad-for-59637/.
MLA Style (9th ed.)
"I think on balance, Don King has been bad for boxing. I think he's done some very good things and I think he did a heck of a job of promoting Ali but I think I could have promoted Ali." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-think-on-balance-don-king-has-been-bad-for-59637/. Accessed 5 Feb. 2026.
