"I think people are going to like my new shoes. I like them. I had a lot of success with the one last year, but this year's shoe is going to be a little different, but at the same time it's going to be a little spin-off on last year's shoe"
About this Quote
The quote also reveals an athlete’s careful positioning inside the brand machine. “People are going to like” sounds predictive, but it’s really protective. He’s managing expectations for the inevitable comparison to last year’s success, signaling that deviation will be controlled. “A little different” promises freshness; “a little spin-off” reassures loyal buyers that the DNA remains intact. That double bind is sneaker marketing’s sweet spot: change too much and you lose collectors; change too little and you invite cynicism.
Context matters: for an NBA star in the late-1990s/2000s sneaker economy (and especially one whose game was literally airborne spectacle), signature shoes were a proxy for cultural reach. Carter’s mild, unflashy delivery contrasts with his highlight-reel persona, which makes the pitch feel steadier: the product isn’t trying to dunk on you; it’s trying to stay in your rotation.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Carter, Vince. (2026, January 16). I think people are going to like my new shoes. I like them. I had a lot of success with the one last year, but this year's shoe is going to be a little different, but at the same time it's going to be a little spin-off on last year's shoe. FixQuotes. https://fixquotes.com/quotes/i-think-people-are-going-to-like-my-new-shoes-i-126658/
Chicago Style
Carter, Vince. "I think people are going to like my new shoes. I like them. I had a lot of success with the one last year, but this year's shoe is going to be a little different, but at the same time it's going to be a little spin-off on last year's shoe." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-think-people-are-going-to-like-my-new-shoes-i-126658/.
MLA Style (9th ed.)
"I think people are going to like my new shoes. I like them. I had a lot of success with the one last year, but this year's shoe is going to be a little different, but at the same time it's going to be a little spin-off on last year's shoe." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-think-people-are-going-to-like-my-new-shoes-i-126658/. Accessed 12 Feb. 2026.










