"I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game"
About this Quote
The subtext is less about football than about how thoroughly advertising has colonized public culture. The Super Bowl is one of the few remaining mass-audience events; that scarcity turns commercial time into prestige time. Nealon’s line reveals the cultural inversion: we don’t endure ads to get to entertainment, we endure the game (or at least the downtime) to get to the ads. It’s a funny reversal, but it’s also a quiet indictment of how marketing has learned to mimic art, comedy, and short filmmaking well enough to earn genuine anticipation.
Context matters, too: Super Bowl commercials have become watercooler currency, pre-released online, ranked, memed, and argued over like pop singles. Nealon is pointing at a collective bargain: we’ll grant corporations our attention if they perform for it. The joke is that we think we’re choosing entertainment, but the entertainment is choosing us.
Quote Details
| Topic | Funny |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Nealon, Kevin. (2026, January 16). I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game. FixQuotes. https://fixquotes.com/quotes/i-think-people-really-appreciate-clever-119681/
Chicago Style
Nealon, Kevin. "I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/i-think-people-really-appreciate-clever-119681/.
MLA Style (9th ed.)
"I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/i-think-people-really-appreciate-clever-119681/. Accessed 19 Feb. 2026.




