"I think taking design out of the studio and really having a relationship with the people that you're making it for really convinced me of how powerful a thing design is. It's not just an aesthetic decoration"
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Design, in Genevieve Gorder's telling, stops being a private act of taste and becomes a public-facing relationship. The key verb is "taking": she frames design not as something you perfect in isolation, then deliver like a finished product, but as something you physically and ethically move toward other people. That shift matters because it quietly rebukes the mythology of the lone creative genius. The studio, here, is a kind of echo chamber where decisions can harden into "style" for style's sake. Outside it, design has consequences: it can soothe, enable, include, exclude.
Her insistence that design is "not just an aesthetic decoration" is doing cultural cleanup. It pushes back on the way interiors and lifestyle work are often dismissed as superficial, feminized, or consumerist - a nice-to-have veneer for people with disposable income. Gorder argues for design as infrastructure for daily life: the layout that makes caregiving easier, the lighting that changes mood and attention, the choices that signal who belongs in a space.
The subtext is also about accountability. "Having a relationship" implies listening, compromise, and learning what you don't know. It's a soft-spoken critique of design that treats users like abstractions or market segments. Coming from a designer whose public profile bridges TV and real-world homes, the line reads like a professional manifesto: stop performing taste; start practicing empathy. The power she claims for design isn't magic. It's proximity.
Her insistence that design is "not just an aesthetic decoration" is doing cultural cleanup. It pushes back on the way interiors and lifestyle work are often dismissed as superficial, feminized, or consumerist - a nice-to-have veneer for people with disposable income. Gorder argues for design as infrastructure for daily life: the layout that makes caregiving easier, the lighting that changes mood and attention, the choices that signal who belongs in a space.
The subtext is also about accountability. "Having a relationship" implies listening, compromise, and learning what you don't know. It's a soft-spoken critique of design that treats users like abstractions or market segments. Coming from a designer whose public profile bridges TV and real-world homes, the line reads like a professional manifesto: stop performing taste; start practicing empathy. The power she claims for design isn't magic. It's proximity.
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| Topic | Art |
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