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Daily Inspiration Quote by Kurt Loder

"I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience"

About this Quote

The jab lands because it’s framed as a mild observation and reads like an indictment. Loder isn’t scolding young viewers so much as exposing a lazy piece of industry math: if younger people aren’t watching your news, you get to stop trying to reach them, then cite their absence as proof you were right. The line “they figure” does a lot of work. It suggests a closed-loop consensus inside newsrooms and boardrooms - a shrug disguised as strategy.

The subtext is generational, but it’s also about power. Television news has long defined “seriousness” through its own rituals: appointment viewing, authoritative anchors, a tone that implies citizenship looks like sitting still. Younger audiences, trained by MTV-era velocity and later by the internet’s on-demand logic, don’t reject news so much as reject being lectured on someone else’s schedule. Loder’s career makes him an unusually credible witness here: he watched the culture shift from the inside, in a space (music media) that treated youth attention not as a nuisance but as the whole point.

Context matters: the quote comes from the long unraveling of broadcast dominance, when TV started losing the under-35s and chose, often, to harden its programming for older loyalists. That’s a business decision with civic consequences. Dismissing young people isn’t neutral; it’s how institutions quietly decide whose reality counts as the mainstream.

Quote Details

TopicYouth
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Loder, Kurt. (2026, January 14). I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience. FixQuotes. https://fixquotes.com/quotes/i-think-television-often-has-dismissed-younger-102023/

Chicago Style
Loder, Kurt. "I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/i-think-television-often-has-dismissed-younger-102023/.

MLA Style (9th ed.)
"I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/i-think-television-often-has-dismissed-younger-102023/. Accessed 21 Feb. 2026.

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Kurt Loder on TV Dismissing Younger Viewers
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About the Author

Kurt Loder

Kurt Loder (born May 5, 1945) is a Journalist from USA.

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