Success Quote by Sanjay Kumar

“I think that a lot of companies are still amazingly price sensitive” lands like a calm remark, but it’s really a diagnosis of corporate behavior after decades of hype about “value” and “experience.” Sanjay Kumar’s phrasing matters: “still” implies that someone, somewhere, expected businesses to have matured past penny-pinching. “Amazingly” signals genuine surprise, or at least performs it - a useful stance for an executive who wants room to argue for pricing power while acknowledging reality.

The intent is tactical. In boardrooms and earnings calls, “price sensitive” is a polite way to say: don’t assume you can raise prices just because your product is better, your brand is stronger, or inflation gives you cover. Kumar is pointing at procurement departments, enterprise contracts, and B2B purchasing cycles where the romance of innovation dies under a spreadsheet. Companies, even ones with big budgets, behave like cautious consumers when the purchase is accountable, audited, and compared line-by-line against competitors.

The subtext is a warning against overconfidence - especially for tech and service firms that built narratives around differentiation. It hints at a market where switching costs are lower than you’d like, loyalty is conditional, and “premium” is an argument you have to re-litigate every renewal. The context is also cultural: in an era of margin pressure and shareholder scrutiny, thrift isn’t just a preference; it’s a performance. Kumar is essentially saying the quiet part out loud: plenty of corporate buyers will praise your vision, then choose the cheaper bid.