"I think that companies always become complacent, over time. Or most companies, that is"

This quote by Tim O'Reilly suggests that business tend to end up being contented gradually. This implies that they become comfortable with their current state and do not strive to innovate or improve. This can be a harmful attitude for companies to have, as it can lead to stagnancy and a lack of progress. It is very important for companies to stay competitive and to stay up to date with the altering times. Otherwise, they run the risk of ending up being unimportant and losing out to their rivals. O'Reilly's quote is a tip that companies ought to constantly aim to stay ahead of the curve and to remain innovative. This is the only method to make sure that they remain successful and competitive in the long run.