"I think that focusing on the money, on the business, is not enough"

Sergei Bubka draws attention to the limitations inherent in prioritizing financial gain and business aspects above all else. While monetary success and commercial interests are often seen as tangible measures of achievement, especially within competitive fields such as sports, entertainment, and even non-profit sectors, Bubka’s insight gently challenges this prevailing mindset. His belief underscores the importance of remembering the underlying values, passion, and broader purposes that initially inspire individuals to pursue their chosen paths.

When an individual, organization, or society emphasizes only financial rewards or commercial growth, there is a risk of losing the ethos and authenticity that drive lasting impact. Personal satisfaction, ethical considerations, and the pure joy of the activity can be overshadowed by narrow economic motivations. Bubka, legendary for his athletic integrity and love of pole vaulting, suggests that fulfillment and excellence often stem from a deeper motivation, such as a commitment to personal growth, the pursuit of dreams, a dedication to excellence, or a desire to contribute meaningfully to a field or community.

Furthermore, focusing exclusively on the business side may lead to short-term gains but can be detrimental in the long term. It may result in burnout, loss of trust, or diminished quality of work. In sports, for instance, athletes who focus solely on lucrative contracts may overlook the importance of training, teamwork, or fair play, factors that ultimately foster career longevity and significance. Similarly, in any enterprise, disregarding values, innovation, and relationships in favor of profit often weakens the foundation on which sustainable success is built.

Bubka’s perspective serves as a reminder to balance the pursuit of business success with ideals such as passion, integrity, and the genuine love for what one does. This holistic approach nurtures resilience, legacy, and deeper fulfillment that transcend mere financial metrics.