"I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all"
About this Quote
Then Nash tightens the screw. "Perhaps" is faux-modest, but it introduces the real menace: not just that billboards are ugly, but that they are winning. "Unless the billboards fall" reads like a mock-heroic prayer and an understated call to action; it frames outdoor advertising as an occupying force that must be toppled before nature can even be perceived. The punchline isn't aesthetic, it's ecological and psychological. The problem isn't only what gets built, it's what gets blocked: attention, sightlines, a sense of the public commons.
Written in an America racing into car culture, highways, and mass marketing, the couplet captures a specific mid-century anxiety: that modern life doesn't merely distract from the natural world, it replaces it with a monetized veneer. Nash's genius is making that replacement feel inevitable - and ridiculous - in the same breath.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Nash, Ogden. (2026, January 15). I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all. FixQuotes. https://fixquotes.com/quotes/i-think-that-i-shall-never-see-a-billboard-lovely-13944/
Chicago Style
Nash, Ogden. "I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-think-that-i-shall-never-see-a-billboard-lovely-13944/.
MLA Style (9th ed.)
"I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-think-that-i-shall-never-see-a-billboard-lovely-13944/. Accessed 21 Feb. 2026.












