"I think the responsibility lies with the fashion world as a collective. We have to demand more variety"
About this Quote
Aucoin’s line lands like a polite sentence with a sharp edge: the blame isn’t on individual models, individual editors, or the public’s supposed “taste,” but on a system that loves to outsource responsibility. By naming “the fashion world as a collective,” he’s refusing the industry’s favorite alibi - that no one person can change anything, so no one has to. It’s a rebuke disguised as teamwork.
The word “demand” matters. Fashion likes to frame itself as a mirror of culture, passively reflecting what’s already out there. Aucoin flips that: fashion is an engine, not a mirror, and engines can be steered. “Variety” also reads as intentionally broad. He isn’t only talking about shade ranges or casting, though those are implied; he’s pointing at the whole narrow pipeline of what gets called aspirational: bone structure, body size, age, gender expression, even the kind of “acceptable” weirdness the camera is allowed to celebrate.
Context gives the quote its bite. Aucoin rose during the supermodel-and-gloss era when sameness was marketed as sophistication and “universal” beauty was code for a very specific set of features. As a makeup artist - someone literally hired to create new faces - he understood how manufactured these ideals are. The subtext is simple: if beauty is built, it can be rebuilt. His call is less moral scolding than professional accountability: the people with the mood boards, budgets, and bylines are the ones who can widen the frame.
The word “demand” matters. Fashion likes to frame itself as a mirror of culture, passively reflecting what’s already out there. Aucoin flips that: fashion is an engine, not a mirror, and engines can be steered. “Variety” also reads as intentionally broad. He isn’t only talking about shade ranges or casting, though those are implied; he’s pointing at the whole narrow pipeline of what gets called aspirational: bone structure, body size, age, gender expression, even the kind of “acceptable” weirdness the camera is allowed to celebrate.
Context gives the quote its bite. Aucoin rose during the supermodel-and-gloss era when sameness was marketed as sophistication and “universal” beauty was code for a very specific set of features. As a makeup artist - someone literally hired to create new faces - he understood how manufactured these ideals are. The subtext is simple: if beauty is built, it can be rebuilt. His call is less moral scolding than professional accountability: the people with the mood boards, budgets, and bylines are the ones who can widen the frame.
Quote Details
| Topic | Equality |
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