"I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm"
About this Quote
The attention-span line does double duty. On its face, it’s a nod to the TikTok-era talking point, but the subtext is less “kids these days” than “we built this ecosystem.” Sports TV helped normalize constant stimulation - highlights, graphics, commentary-as-adrenaline - and now competes with the very habits it encouraged. “Conditioned” is the tell: he’s describing a behavioral loop, not a moral failing.
“Vary the paradigm” is corporate-speak, but the anxiety underneath it is human. He’s advocating for reinvention not as a creative flex, but as survival strategy: change the packaging or watch your product become background noise. In context, this reads like a veteran narrator confronting a shifting attention economy, where loyalty is thinner, novelty is currency, and even the most iconic forms (a fight, a game, a broadcast) have to be remixed to feel alive again.
Quote Details
| Topic | Reinvention |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lampley, Jim. (2026, January 15). I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm. FixQuotes. https://fixquotes.com/quotes/i-think-there-was-a-sense-that-the-impact-was-163978/
Chicago Style
Lampley, Jim. "I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-think-there-was-a-sense-that-the-impact-was-163978/.
MLA Style (9th ed.)
"I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-think-there-was-a-sense-that-the-impact-was-163978/. Accessed 19 Feb. 2026.

