"I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm"
About this Quote
Lampley is really talking about the curse of competence: once an audience knows the moves, even the best execution stops landing with the same force. As a longtime sportscaster, he’s watched a familiar format harden into muscle memory for viewers - the rhythms of a broadcast, the cues for when to care, the predictable crescendos. When he says “the impact was being lost,” he’s diagnosing a medium that has trained its audience too well. The form becomes a comfort blanket, and comfort is the enemy of surprise.
The attention-span line does double duty. On its face, it’s a nod to the TikTok-era talking point, but the subtext is less “kids these days” than “we built this ecosystem.” Sports TV helped normalize constant stimulation - highlights, graphics, commentary-as-adrenaline - and now competes with the very habits it encouraged. “Conditioned” is the tell: he’s describing a behavioral loop, not a moral failing.
“Vary the paradigm” is corporate-speak, but the anxiety underneath it is human. He’s advocating for reinvention not as a creative flex, but as survival strategy: change the packaging or watch your product become background noise. In context, this reads like a veteran narrator confronting a shifting attention economy, where loyalty is thinner, novelty is currency, and even the most iconic forms (a fight, a game, a broadcast) have to be remixed to feel alive again.
The attention-span line does double duty. On its face, it’s a nod to the TikTok-era talking point, but the subtext is less “kids these days” than “we built this ecosystem.” Sports TV helped normalize constant stimulation - highlights, graphics, commentary-as-adrenaline - and now competes with the very habits it encouraged. “Conditioned” is the tell: he’s describing a behavioral loop, not a moral failing.
“Vary the paradigm” is corporate-speak, but the anxiety underneath it is human. He’s advocating for reinvention not as a creative flex, but as survival strategy: change the packaging or watch your product become background noise. In context, this reads like a veteran narrator confronting a shifting attention economy, where loyalty is thinner, novelty is currency, and even the most iconic forms (a fight, a game, a broadcast) have to be remixed to feel alive again.
Quote Details
| Topic | Reinvention |
|---|
More Quotes by Jim
Add to List

