Life & Wisdom Quote by Craig Bruce

A tiny tweak to Descartes, and suddenly philosophy turns into a roast. Where "I think; therefore, I am" tries to anchor existence in certainty, Craig Bruce’s version exposes the ego quietly smuggled into that certainty: if my mind is the one doing the verifying, it’s tempting to treat my perspective as reality’s headquarters.

The line works because it’s both confession and accusation. On the surface it’s a joke about solipsism, the idea that the self is all you can truly know. Underneath, it’s about modern subjectivity as a lifestyle: the way our opinions, feeds, and personalized algorithms flatter us into believing the world is arranged for our consumption. Thinking becomes less a disciplined act than a license: I process information, so my experience is the organizing principle.

Bruce, a contemporary genre writer, isn’t delivering a treatise; he’s weaponizing a familiar philosophical slogan for cultural critique. The cadence of the original is intact, which lets the punchline land with surgical efficiency: the arrogance is nestled in the same logical rhythm as the claim to existence. That’s the subtextual trick. You laugh, then you recognize the pattern in yourself and in the people who argue online as if disagreement is an attack on their being.

Contextually, it reads like a late-20th-century, early-Internet sensibility: a world where the self is endlessly narrated, defended, branded. The universe doesn’t revolve around you, but your interface increasingly does.