"I think we have two very important missions in life. One is to find out who we really are and the other one is to taste as much of life and experience as much of life as we can"
About this Quote
Coverdale’s line reads like a road-worn tour bus philosophy, which is exactly why it lands. Coming from a frontman whose career is built on big feelings and bigger choruses, “two very important missions” frames life the way rock frames an album: a clear A-side and B-side, identity and appetite. It’s self-help in a leather jacket, less about tidy wisdom than about permission.
The first mission, “find out who we really are,” isn’t a quiet, inward meditation here. It’s the hard-earned notion that a persona can’t carry you forever. Coverdale has spent decades trading in mythic masculinity and stagecraft, and the subtext is that authenticity isn’t discovered in isolation; it’s forged under pressure: in reinvention, in public scrutiny, in the moments when the performance stops working. He’s hinting that you don’t “have” a self so much as you build one.
The second mission, “taste as much of life,” pulls the quote away from moralizing and toward sensory experience. “Taste” is a telling verb: physical, indulgent, slightly dangerous. It echoes rock’s classic bargain - live loud, risk the hangover - but he balances it with “experience as much…as we can,” which sounds less like hedonism than urgency. Time is finite, youth is not refundable, and the point isn’t excess for its own sake; it’s contact with life before it turns into stories you tell instead of moments you live.
The first mission, “find out who we really are,” isn’t a quiet, inward meditation here. It’s the hard-earned notion that a persona can’t carry you forever. Coverdale has spent decades trading in mythic masculinity and stagecraft, and the subtext is that authenticity isn’t discovered in isolation; it’s forged under pressure: in reinvention, in public scrutiny, in the moments when the performance stops working. He’s hinting that you don’t “have” a self so much as you build one.
The second mission, “taste as much of life,” pulls the quote away from moralizing and toward sensory experience. “Taste” is a telling verb: physical, indulgent, slightly dangerous. It echoes rock’s classic bargain - live loud, risk the hangover - but he balances it with “experience as much…as we can,” which sounds less like hedonism than urgency. Time is finite, youth is not refundable, and the point isn’t excess for its own sake; it’s contact with life before it turns into stories you tell instead of moments you live.
Quote Details
| Topic | Meaning of Life |
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