"I think we need a very, very serious effort, primarily through tax policy to provide incentives and encouragement for people to save and invest and expand their businesses and to create more jobs. The kind of thing we did in the early Reagan years, 30 years ago. I think that's essential"
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A familiar conservative spell, recited with the calm confidence of someone who helped write the grimoire. Cheney frames “a very, very serious effort” as if the country is suffering from a shortage of seriousness rather than a surplus of political conflict. The repetition isn’t just emphasis; it’s a pre-emptive rebuke to skeptics. If you object, you’re not merely wrong, you’re unserious.
The headline policy is “tax policy,” but the real move is linguistic: “incentives and encouragement” recast tax cuts as civic motivation rather than redistribution upward. “People” is doing heavy lifting here, collapsing CEOs, investors, and small business owners into a single wholesome constituency. It’s a neat rhetorical dodge that avoids naming who, precisely, benefits most when capital gains and top marginal rates fall. The moral center of the sentence is “create more jobs,” the universal applause line that laundered supply-side economics into a broadly legible promise.
Then comes the talisman: “the early Reagan years.” That reference isn’t historical detail; it’s partisan memory. Invoking Reagan sanctifies the approach, converting a contested economic experiment into a proven tradition. “30 years ago” functions as both nostalgia and authority: we’ve done this before, and it worked, so dissent reads as amnesia.
Context matters: Cheney is speaking from the worldview of the post-1970s conservative project, where growth is treated as the master key and taxes as the main lock. The subtext is less “let’s debate the evidence” than “return to orthodoxy.” It’s not a policy argument so much as an attempt to restore a governing reflex: feed investment at the top, and the jobs will follow.
The headline policy is “tax policy,” but the real move is linguistic: “incentives and encouragement” recast tax cuts as civic motivation rather than redistribution upward. “People” is doing heavy lifting here, collapsing CEOs, investors, and small business owners into a single wholesome constituency. It’s a neat rhetorical dodge that avoids naming who, precisely, benefits most when capital gains and top marginal rates fall. The moral center of the sentence is “create more jobs,” the universal applause line that laundered supply-side economics into a broadly legible promise.
Then comes the talisman: “the early Reagan years.” That reference isn’t historical detail; it’s partisan memory. Invoking Reagan sanctifies the approach, converting a contested economic experiment into a proven tradition. “30 years ago” functions as both nostalgia and authority: we’ve done this before, and it worked, so dissent reads as amnesia.
Context matters: Cheney is speaking from the worldview of the post-1970s conservative project, where growth is treated as the master key and taxes as the main lock. The subtext is less “let’s debate the evidence” than “return to orthodoxy.” It’s not a policy argument so much as an attempt to restore a governing reflex: feed investment at the top, and the jobs will follow.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
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