"I think we're giving people something new that people didn't know was out there before"
About this Quote
A journalist doesn’t talk like this unless he’s selling a product, not just reporting a story. Brit Hume’s line is classic newsroom self-mythology with a marketing gloss: the promise that his outfit isn’t merely covering events, but expanding the menu of reality itself. The phrasing is carefully double-stacked - “something new” and “people didn’t know was out there before” - a move that flatters the audience (you’re about to be in-the-know) while elevating the speaker’s role from interpreter to discoverer.
The subtext is competition. In a crowded media ecosystem, “new” is currency, and novelty can be framed as public service even when it’s really differentiation. Hume’s “I think” performs modesty, but it’s a softener, not a hedge. It signals confidence without sounding arrogant, the same rhetorical trick used when institutions want applause for “innovation” while keeping their claims deniable.
Context matters because Hume’s career is bound up with television news’s pivot from gatekeeping to brand-building - especially in the cable era, when outlets weren’t just chasing facts but loyalty. “People” appears twice, as if to invoke a broad democratic mandate, but it’s also vague enough to avoid specifying who benefits and how. The line works because it activates a familiar American fantasy: the frontier, updated for information. The journalist becomes an explorer, and the audience gets to feel like pioneers - even if the “new” is simply a newly packaged angle.
The subtext is competition. In a crowded media ecosystem, “new” is currency, and novelty can be framed as public service even when it’s really differentiation. Hume’s “I think” performs modesty, but it’s a softener, not a hedge. It signals confidence without sounding arrogant, the same rhetorical trick used when institutions want applause for “innovation” while keeping their claims deniable.
Context matters because Hume’s career is bound up with television news’s pivot from gatekeeping to brand-building - especially in the cable era, when outlets weren’t just chasing facts but loyalty. “People” appears twice, as if to invoke a broad democratic mandate, but it’s also vague enough to avoid specifying who benefits and how. The line works because it activates a familiar American fantasy: the frontier, updated for information. The journalist becomes an explorer, and the audience gets to feel like pioneers - even if the “new” is simply a newly packaged angle.
Quote Details
| Topic | Technology |
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