Success Quote by Steve Jobs

Jobs’ genius here is how casually he frames a corporate empire as a good time. “I think we’re having fun” isn’t a throwaway line; it’s a deliberate inversion of what big business is supposed to sound like. Instead of spreadsheets, he leads with vibe. That word “we” is doing heavy lifting, too: it invites listeners into a clubhouse where work is play, pressure is creativity, and the company is less an institution than a team of obsessive makers. It’s mythmaking in plain clothes.

The hedging matters. “I think” repeats like a softener, but it’s also a power move: a CEO performing humility while setting the terms of the conversation. He’s not proclaiming a metric; he’s narrating a reality. Then he pivots to “customers” and “products,” the holy trinity of Apple’s public story: delight the user, fetishize the object, make the experience feel inevitable. “Really like” is almost comically modest for a brand built on devotion, which keeps the statement human-scaled and harder to argue with.

The final line, “always trying to do better,” is the quiet sales pitch. It signals restless iteration without admitting flaw. In the Apple context, “better” isn’t just incremental improvement; it’s a promise of the next revelation. It reassures customers they bought into a moving target, and it keeps employees on the hook: if you’re “having fun,” you’ll work insane hours and call it passion.