"I think when the bottom started to drop out, we didn't recognize it"
About this Quote
Mara, a businessman and longtime NFL owner, is talking in the plural on purpose. "We" spreads responsibility across a boardroom, a league office, maybe even a fan base that preferred continuity to panic. It's the language of collective blind spots: incentives that reward optimism, internal cultures that punish the messenger, the comfort of legacy metrics that keep working right up until they don't. The sentence implies the drop was gradual at first - subtle enough to be rationalized, to be explained away as a blip, to be met with the managerial equivalent of turning up the radio.
It also works as a soft confession. Mara doesn't say, "we ignored it", which would be moral failure. He says, "we didn't recognize it", which reads like an appeal for understanding while still conceding culpability. That's the subtext: collapse rarely announces itself with trumpets. It arrives as a series of small denials that look, in the moment, like prudence.
Quote Details
| Topic | Tough Times |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mara, Wellington. (2026, January 15). I think when the bottom started to drop out, we didn't recognize it. FixQuotes. https://fixquotes.com/quotes/i-think-when-the-bottom-started-to-drop-out-we-148234/
Chicago Style
Mara, Wellington. "I think when the bottom started to drop out, we didn't recognize it." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/i-think-when-the-bottom-started-to-drop-out-we-148234/.
MLA Style (9th ed.)
"I think when the bottom started to drop out, we didn't recognize it." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/i-think-when-the-bottom-started-to-drop-out-we-148234/. Accessed 18 Feb. 2026.






