Science & Tech Quote by Ian Jackson

There is a particular kind of late-90s/early-2000s techno-confidence baked into Ian Jackson's prediction: the promise that a single device, properly engineered, won’t just improve an experience but "reinvent" it. The word choice is doing a lot of quiet work. "Expect" frames hype as reasonable foresight, not marketing. "Deliver" borrows the language of shipping and logistics, implying inevitability and competence. Even "technology" is left conveniently undefined, a blank check that lets listeners project their own desires onto the PSP: console-quality games, sleek design, multimedia, status.

As a scientist, Jackson’s authority is meant to feel earned rather than promotional, which is the subtextual power move here. He’s not just cheering a product; he’s laundering corporate ambition through the credibility of expertise. That makes the quote less about PSP in particular and more about a recurring cultural ritual: the moment when consumer electronics try to position themselves as historical events.

The context matters. Handheld gaming had been dominated by Nintendo’s practical, durable approach. Sony’s entry was framed as disruption: a premium, aspirational object that would pull handhelds closer to the living-room console and, by extension, closer to adult tech culture. "Brand new level" is intentionally vague, but it signals a status upgrade as much as a technical one. The real intent isn’t to describe features; it’s to pre-author the narrative that whatever arrives next will feel like progress, even before anyone has used it.