"I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity"
About this Quote
The intent is twofold. On the surface, it’s advocacy for emerging talent - “young British designers” as a pointed, local choice that casts her less as red-carpet ornament and more as cultural patron. Underneath, it’s reputational jiu-jitsu: she converts a potentially diminishing narrative (“what she’s wearing”) into a story about values, nation, and labor. Publicity becomes currency, and she decides where to spend it.
Context matters: Watson came of age in an era when actresses were relentlessly styled, judged, and then blamed for participating. By naming the mechanism out loud - people will write about it regardless - she punctures the fantasy that fashion coverage is purely aesthetic. It’s also a savvy nod to the modern attention economy, where even “light” lifestyle content can determine whose work gets financed, stocked, and seen.
The line lands because it’s pragmatic, not sanctimonious. She doesn’t claim to transcend the system; she simply uses it with intent, making celebrity less a spotlight and more a lever.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Watson, Emma. (2026, January 17). I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity. FixQuotes. https://fixquotes.com/quotes/i-thought-if-people-are-going-to-write-about-what-42040/
Chicago Style
Watson, Emma. "I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-thought-if-people-are-going-to-write-about-what-42040/.
MLA Style (9th ed.)
"I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-thought-if-people-are-going-to-write-about-what-42040/. Accessed 12 Feb. 2026.





