"I thought, If people are going to write about what I'm wearing, then I would wear young British designers who need the publicity"

This quote by Emma Watson talks to the power of celebrity and the influence it can have on the fashion industry. By wearing young British designers, Emma Watson is utilizing her platform to bring attention to lesser-known designers who may not have the very same level of direct exposure as more recognized brands. This is a great example of how celebs can use their impact to assist promote and support emerging skill. It likewise reveals that Emma Watson is conscious of the effect her fashion choices can have and is using her platform to make a positive difference. By wearing these young British designers, she is helping to produce more opportunities for them and providing the promotion they need to be successful.