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Success Quote by Anita Roddick

"I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers"

About this Quote

Motion becomes a moral credential in Roddick's memory of the 1960s: you didn't just go places, you proved yourself by going. The line has the snap of someone diagnosing an era's status system. "Measured everything" turns travel from pastime into yardstick, and "enormously" does double duty: a literal itinerary and a quiet boast, offered with enough self-awareness to sound like critique. She isn't romanticizing wanderlust so much as naming the social pressure behind it.

The subtext is a particular kind of 60s cosmopolitanism, where mobility signaled liberation from suburban scripts and national borders. If your peers were drafting themselves into movements, communes, or countercultures, staying put could read as complicity. Roddick frames it as a collective "you", which spreads responsibility and invites the reader into the mindset: travel as identity, not leisure. The repetition of "traveled" and "travelers" is telling, too. It's not about destinations; it's about adopting the role, the posture, the aesthetic of being the person who goes.

Context matters: Roddick later built The Body Shop on ideas of global sourcing, ethical consumption, and a kind of activist capitalism. This quote foreshadows that sensibility, but it also hints at the era's blind spot. Measuring worth by where you go can slide into extraction - collecting cultures as experiences, turning other people's realities into your personal development. The sentence carries both the exhilaration and the vanity of that worldview, which is why it lands.

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TopicTravel
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Anita Roddick on 1960s Travel and Experience
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About the Author

Anita Roddick

Anita Roddick (October 23, 1942 - September 10, 2007) was a Businessman from England.

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