"I understood public relations and always maintained a high profile"
About this Quote
The intent is self-justification. Butz, a public servant known most for his tenure as Nixon and Ford’s Secretary of Agriculture, is implicitly arguing that prominence is not vanity but strategy. In an era when agriculture policy was being industrialized and sold to the public as efficiency and abundance, the job wasn’t only to shape markets and subsidies; it was to shape the story. His famous “get big or get out” ethos depended on narrative discipline: make transformation sound inevitable, make winners sound like the national interest, make losers sound like nostalgia.
The subtext is darker because PR is doing double duty here. It signals competence in navigating Washington’s attention economy, but it also hints at a governing style where optics can outrun accountability. Butz’s career ended amid racist remarks that made him indefensible. Read back through that lens, “high profile” becomes a warning label: the same visibility that amplifies a message also amplifies the man, and the line between public leadership and personal brand can collapse fast when the camera doesn’t look away.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Butz, Earl. (2026, January 17). I understood public relations and always maintained a high profile. FixQuotes. https://fixquotes.com/quotes/i-understood-public-relations-and-always-52459/
Chicago Style
Butz, Earl. "I understood public relations and always maintained a high profile." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-understood-public-relations-and-always-52459/.
MLA Style (9th ed.)
"I understood public relations and always maintained a high profile." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-understood-public-relations-and-always-52459/. Accessed 21 Feb. 2026.


