"I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium"
About this Quote
Easton frames video not as art but as tollbooth. “Nothing but a chore” strips glamour off the MTV mythology and replaces it with labor: another shift added to the job description of being a singer. The phrase “accepted in the visual medium” is quietly damning. It suggests a gate-kept world where the criteria for legitimacy aren’t musical but visual, where “acceptance” comes from adapting to a new platform’s demands. The subtext isn’t that she disliked performing; it’s that she resented the way the camera rewrote the contract. If you wanted airplay, budgets, label support, cultural oxygen, you submitted to the image.
There’s also a gendered pressure humming underneath. For women in ’80s pop, video didn’t just translate a song; it intensified scrutiny of bodies, styling, and “likability.” Easton’s complaint reads like an early, unvarnished version of what creators now call “content”: the relentless requirement to package yourself for consumption, regardless of whether it feeds the work or just the machine around it.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Easton, Sheena. (2026, January 17). I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium. FixQuotes. https://fixquotes.com/quotes/i-used-to-hate-with-a-capitol-h-making-videos-it-77333/
Chicago Style
Easton, Sheena. "I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-used-to-hate-with-a-capitol-h-making-videos-it-77333/.
MLA Style (9th ed.)
"I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-used-to-hate-with-a-capitol-h-making-videos-it-77333/. Accessed 29 Mar. 2026.






