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Art & Creativity Quote by Sheena Easton

"I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium"

About this Quote

The most revealing part is the mis-spelled emphasis: “capitol H.” Easton is reaching for the blunt, felt experience of “Hate” as a proper noun, a monument, a whole institution lodged in her chest. That slip is fitting, because she’s really talking about an institution: the era when pop stopped being something you heard and became something you had to look at.

Easton frames video not as art but as tollbooth. “Nothing but a chore” strips glamour off the MTV mythology and replaces it with labor: another shift added to the job description of being a singer. The phrase “accepted in the visual medium” is quietly damning. It suggests a gate-kept world where the criteria for legitimacy aren’t musical but visual, where “acceptance” comes from adapting to a new platform’s demands. The subtext isn’t that she disliked performing; it’s that she resented the way the camera rewrote the contract. If you wanted airplay, budgets, label support, cultural oxygen, you submitted to the image.

There’s also a gendered pressure humming underneath. For women in ’80s pop, video didn’t just translate a song; it intensified scrutiny of bodies, styling, and “likability.” Easton’s complaint reads like an early, unvarnished version of what creators now call “content”: the relentless requirement to package yourself for consumption, regardless of whether it feeds the work or just the machine around it.

Quote Details

TopicMusic
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Citation Formats

APA Style (7th ed.)
Easton, Sheena. (2026, January 17). I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium. FixQuotes. https://fixquotes.com/quotes/i-used-to-hate-with-a-capitol-h-making-videos-it-77333/

Chicago Style
Easton, Sheena. "I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-used-to-hate-with-a-capitol-h-making-videos-it-77333/.

MLA Style (9th ed.)
"I used to hate, with a capitol H, making videos. It was nothing but a chore. It was something you had to do to have your music accepted in the visual medium." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-used-to-hate-with-a-capitol-h-making-videos-it-77333/. Accessed 29 Mar. 2026.

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About the Author

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Sheena Easton (born April 27, 1959) is a Musician from Scotland.

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