"I want to buy them, because historically these have been great engines of enrichment for the middle class, 'historically' meaning now for a good ten years"
About this Quote
Cramer’s line is a perfectly CNBC-flavored magic trick: he takes the moral weight of “historically” and shrinks it down to a conveniently bullish decade. The joke lands because it’s not really a joke. It’s a sales pitch that borrows the authority of long memory while quietly admitting the memory only needs to stretch back to the last cycle that made people feel smart.
The specific intent is to justify buying “them” (the asset class is almost beside the point) by framing the purchase as pro-middle-class, not merely pro-profit. “Great engines of enrichment” isn’t accidental language; it casts markets as democratic machinery, the kind that lifts regular people if they just step onto the conveyor belt. That’s a comforting story in a culture where investing has become both retirement plan and identity, where participation is marketed as prudence and abstention as naïveté.
The subtext is more revealing: he’s acknowledging, with a wink, how TV finance often manufactures legitimacy. By redefining “history” as “a good ten years,” he’s smuggling recency bias into a word that usually signals deep evidence. It’s an admission that what passes for “historical” in modern market talk is often just the period since the last crisis stopped feeling urgent. The line also subtly absolves the speaker: if “history” is short, then so is accountability.
Context matters. Post-2008 America trained a generation to treat asset inflation as middle-class salvation. Cramer’s quip captures that era’s weird bargain: you can call it empowerment, as long as you don’t ask how fragile the story becomes when the timeline has to extend past the bull market.
The specific intent is to justify buying “them” (the asset class is almost beside the point) by framing the purchase as pro-middle-class, not merely pro-profit. “Great engines of enrichment” isn’t accidental language; it casts markets as democratic machinery, the kind that lifts regular people if they just step onto the conveyor belt. That’s a comforting story in a culture where investing has become both retirement plan and identity, where participation is marketed as prudence and abstention as naïveté.
The subtext is more revealing: he’s acknowledging, with a wink, how TV finance often manufactures legitimacy. By redefining “history” as “a good ten years,” he’s smuggling recency bias into a word that usually signals deep evidence. It’s an admission that what passes for “historical” in modern market talk is often just the period since the last crisis stopped feeling urgent. The line also subtly absolves the speaker: if “history” is short, then so is accountability.
Context matters. Post-2008 America trained a generation to treat asset inflation as middle-class salvation. Cramer’s quip captures that era’s weird bargain: you can call it empowerment, as long as you don’t ask how fragile the story becomes when the timeline has to extend past the bull market.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
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