"I want to point out to adults that there is a world of good material available to you now in comic form - in this medium - and learn to give it your support because the more you support it, the better the material will be as it comes out"

In this quote, Will Eisner is prompting adults to acknowledge the worth and potential of comic books as a medium for storytelling. He stresses that there is a large amount of premium material readily available in this format, and encourages grownups to give it their assistance. By doing so, he believes that the quality of comics will continue to improve and develop. Eisner's words likewise suggest that grownups may have previously overlooked or dismissed comics as a legitimate kind of literature, and he wants to change this understanding. He believes that by supporting and welcoming comics, grownups can contribute to the growth and advancement of this medium.