"I want to put a ding in the universe"
About this Quote
The intent is directional, not descriptive. Jobs is defining success as impact that’s legible to other people. A ding is evidence. It’s a proof of contact. In Silicon Valley terms, it’s the product that becomes the reference point - the iMac’s candy color, the iPod’s wheel, the iPhone’s glass slab - the moment after which everything else looks dated. He’s not talking about market share; he’s talking about cultural permanence.
The subtext is also competitive and anti-institutional. You don’t “ding” the universe by following best practices. You do it by refusing the existing categories, insisting the world reorganize itself around your choices. It’s a line that flatters the team and intimidates rivals: we’re not here to participate, we’re here to dent the timeline.
Context matters because Jobs came of age when computers were shifting from industrial tools to personal identity objects. His genius was sensing that technology was becoming lifestyle, and then designing products that made that transition feel inevitable. The quote functions as a recruitment poster for audacity, with just enough humor to make domination sound like play.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 17). I want to put a ding in the universe. FixQuotes. https://fixquotes.com/quotes/i-want-to-put-a-ding-in-the-universe-34640/
Chicago Style
Jobs, Steve. "I want to put a ding in the universe." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-want-to-put-a-ding-in-the-universe-34640/.
MLA Style (9th ed.)
"I want to put a ding in the universe." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-want-to-put-a-ding-in-the-universe-34640/. Accessed 18 Feb. 2026.










