"I want word of mouth to be our biggest voice"
About this Quote
The intent is clear: prioritize reputation over reach. Word of mouth implies you’ve earned something - a performance that stuck, a set experience people want to brag about, a project that made viewers feel seen. It’s slower than hype but harder to counterfeit. Guy is essentially saying: let the work travel on its own legs.
The subtext is about control and credibility, especially for Black women in entertainment, whose public narratives are often shaped by gatekeepers, press cycles, and stereotypes that flatten a career into a handful of talking points. Word of mouth is intimate and decentralized; it happens in kitchens, group chats, hair salons, backstage corridors. It’s harder for an industry machine to distort, easier for a community to protect.
Culturally, the quote lands even harder now, in the age of algorithmic promotion and manufactured “moments.” Social platforms amplify volume, not necessarily value. Guy’s statement argues for the opposite hierarchy: the most powerful publicity is the kind that sounds like a recommendation, not a campaign. It’s a bet that authenticity still scales - just not on anyone else’s schedule.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Guy, Jasmine. (2026, January 17). I want word of mouth to be our biggest voice. FixQuotes. https://fixquotes.com/quotes/i-want-word-of-mouth-to-be-our-biggest-voice-63567/
Chicago Style
Guy, Jasmine. "I want word of mouth to be our biggest voice." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/i-want-word-of-mouth-to-be-our-biggest-voice-63567/.
MLA Style (9th ed.)
"I want word of mouth to be our biggest voice." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/i-want-word-of-mouth-to-be-our-biggest-voice-63567/. Accessed 6 Feb. 2026.





