"I warn you against believing that advertising is a science"
- William Bernbach
About this Quote
William Bernbach's quote is a warning against thinking that advertising and marketing is a scientific research. He is cautioning against the suggestion that advertising can be decreased to a set of guidelines and solutions that ensure success. Rather, he is suggesting that advertising and marketing is an art kind, calling for imagination, intuition, and experimentation. Marketing is a complex procedure that entails comprehending the target market, crafting a message that reverberates with them, and also providing it in a manner that is both memorable and also efficient. It is not a scientific research, yet rather a creative venture that needs a deep understanding of the target market and also the capability to craft a message that resonates with them. Bernbach's quote is a tip that advertising and marketing is an art, not a science, and that success in advertising and marketing needs creative thinking and also experimentation.
"I think philosophers can do things akin to theoretical scientists, in that, having read about empirical data, they too can think of what hypotheses and theories might account for that data. So there's a continuity between philosophy and science in that way"
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